Feed with meaning. Prevent instead of cure. At CRU, we defend an uncomfortable truth: many health problems in dogs begin with poor nutrition. And for years, the food industry has disguised this as normal. That's why our proposal goes beyond our BARF menus. Good nutrition is the foundation of good health, so whether raw or cooked, wet or dehydrated, a diet always based on real ingredients, animal protein, and grain-free is what your furry friend needs.
Natural food isn't a label or an empty claim. It's a way of feeding dogs with respect for their species. Dogs are domestic carnivores that differ only 0.01% from wolves. Their physiology remains that of a hunter, not a eater of flavored extruded pellets. Their diet should be based on real animal protein , not flour, by-products, or fillers.
Therefore, when we talk about natural food, we're talking about everything that moves away from kibble and other processed foods, while at the same time staying closer to your biological identity: from BARF-type raw food to options like 100% natural wet food or natural dehydrated foods. Different formats, but with a common foundation: real, non-ultra-processed ingredients. Our goal is to help you replace kibble with living food that awakens your senses and revives your health.
Many people turn to natural foods when the damage has already been done: allergies, chronic diarrhea, kidney problems, stones, osteoarthritis, or even tumors. But nutrition shouldn't be the cure, but rather the prevention.
No, we don't sell food for sick dogs. We sell real food for all dogs , because prevention starts at the plate . As Hippocrates said: "Let food be thy medicine and medicine be thy food."
This category groups all our natural food solutions:
Everything is formulated by our team of nutritionists following the approach of the RFVS ( Raw Feeding Veterinary Society ) An international network of veterinarians and professionals promoting species-specific, evidence-based nutrition free from industrial interests.
