What is natural wet food and why choose it?
Natural wet food differs from industrially produced food in every way: from the ingredients to the manufacturing process. No by-products, chemical additives, or unnecessary fillers are used. Here, each can contains what it promises: fresh meat, selected organ meats, natural broths, and sometimes suitable vegetables, all gently cooked to preserve nutrients and flavor.
Thanks to its high water content (over 70%), this type of food helps keep your cat naturally hydrated , which is essential for preventing kidney problems, cystitis, or urinary crystals. Many cats, especially those who eat only dry food, drink very little water, which can lead to common but preventable conditions.
Plus, the juicy texture and authentic aroma of the ingredients make even the most finicky cats eager to eat it. This makes it an ideal choice for both everyday feeding and for stimulating appetite in special cases (stress, post-surgery, advanced age, etc.).
When is it a good idea to use wet cat food?
This type of food can be used as a main food or as a supplement to dry or raw food, depending on your cat's needs. Some situations where it's especially recommended include:
- As a complete daily diet , especially if you are looking for a natural, convenient and high-quality format.
- In transitions from feed to a BARF diet , since its texture facilitates adaptation.
- On trips and vacations , when keeping raw foods cold is complicated but you don't want to give up good nutrition.
- As an emergency solution when you run out of frozen menus or something unexpected arises (holidays, shipping delays, lack of stock, etc.).
- In postoperative processes or illnesses , when they need a softer, tastier and easier to digest food.
What advantages does 100% natural wet food have over industrial wet food?
This is where it really makes a difference:
Industrial wet food |
100% natural wet food |
Animal by-products |
Fresh quality ingredients |
Flours and filling cereals |
High proportion of real meat |
Artificial preservatives, colors and flavors |
No artificial additives |
High-temperature cooking that destroys nutrients |
Gently cooked to retain nutrients and flavor |
Confusing labeling |
Transparency and traceability of ingredients |
Additionally, almost all of our recipes are single-protein (chicken, beef, venison, or lamb), making them easy for cats with food intolerances or allergies. We also work with brands that prioritize sustainability, animal welfare, and ethics in their processes.
Bottom line: if you're looking for the best, our cans are for you.
At CRU, we believe that a cat's health starts on their plate. That's why we only select brands and recipes we trust for our pets. Wet food , with no empty marketing, no hidden ingredients, and all the flavor and nutritional value your cat needs.
Our canned foods are formulated as a complete food , so they can be used as a balanced main diet , without the need for supplements or combinations. Discover our selection and ensure that, wherever your cat is, they always receive a diet that's perfect for them.