Still don't believe it? After so many years of hearing that dogs and cats can only eat kibble, it's normal. At CRU, we've been demonstrating for years that there is another way—more natural, more real, healthier. The BARF diet is based on a 100% natural diet adapted to the evolutionary diet of our domestic carnivores. It's based on giving animals back what evolution had already designed for them: real food. No grains, no ultra-processed foods, no mysteries. It may seem simple, but the convenience of kibble has led us to move away from it and instead give them a diet more similar to what a chicken would need. When we start feeding our dogs and cats the ingredients their bodies are designed to consume, primarily animal protein, the benefits are endless and visible in a very short time.

It's a change that's noticeable not only in the food, but also in your health, vitality, digestion, breath, skin, and coat. It's a complete transformation that shows from the inside out . And the best part is seeing how your furry friend enjoys it every day.

For decades, marketing has played a key role in shaping the way we feed our animals. We were sold the idea that a bag of dry, highly processed kibble with a list of unpronounceable ingredients was the best option for our pets' health. Convenience, price, "complete nutrition"—a well-crafted message that, over time, has proven dangerous.

Many of the pet foods found on supermarket shelves or in veterinary clinics are composed mostly of animal by-products (beaks, paws, feathers, third-rate meat meals), grains like corn or wheat in extremely high proportions , and a mix of additives, colorings, and preservatives designed to last for years in a sealed container. A far cry from what a dog or cat should eat. The problem isn't just what they contain, but what they don't: fresh meat, bioavailable nutrients, natural moisture, real variety . And that has consequences. The cumulative effects of long-term pet food consumption can translate into problems that are silent at first, but serious over time:

Chronic digestive problems : vomiting, diarrhea, flatulence, intestinal inflammation.

Kidney or liver diseases due to overload of toxins and waste.

Food allergies and intolerances , often caused by cereals or denatured proteins.

Skin and coat problems , persistent tartar and bad breath.

Obesity, food anxiety and generalized loss of energy .

The food industry has not only invested millions in manufacturing cheap and long-lasting products: it has invested even more in making us believe there is no alternative. Omnipresent advertising campaigns, agreements with veterinarians, university sponsorships, and a constant presence in the media make food perceived as the "safe option." But it isn't. The power of marketing has made giving your dog or cat dry kibble full of grains seem like an act of responsibility. However, behind this apparent convenience are consequences that many families are well aware of: allergies, frequent diarrhea, impossible-to-remove tartar, energy drops, or kidney problems. All of this translates into a solution that at first seems the best in terms of quality and price but that in the long run is very expensive: visits to the vet, tests, chronic medications, and, above all, suffering for those we love most.

Often, what seems cheaper on the label ends up being much more expensive over time. Not just in money, but also in health, quality of life, and the years of well-being we could have gained.

The popularization of the BARF concept is due to Australian veterinarian Ian Billinghurst , who in the 1980s began to observe a correlation between the increase in diseases in urban dogs and changes in their diet. Instead of eating what they had always eaten (meat, bones, real scraps), they were now fed a base of dry kibble full of preservatives.

Billinghurst proposed returning to the basics. To nature. He published books that revolutionized the industry:

Thanks to her approach, thousands of families began to rethink how they fed their animals, and a global movement emerged that continues to grow. Today, the BARF diet is practiced around the world, supported by specialized veterinarians, scientific studies, and, above all, by those who try it and see the results.

The impact of a raw, natural diet is visible within a few weeks. And it's not just a matter of aesthetics: it goes far beyond shiny hair or firm stools. We're talking about general well-being, disease prevention, and the restoration of instinct and vitality. Here's an (incomplete) list of benefits: