The CRU Method

We have designed our method so that you can also offer the best natural nutrition to your furry friend.
No magic formulas or unintelligible ingredients.




The devastating problem of the current diet of dogs and cats

For thousands of years of evolution, dogs and cats have eaten what Mother Nature designed for them, enjoying long, healthy lives. However, in the last 60 years, we have destroyed their diet and health based on low-quality feed and ultra-processed foods. As a consequence, our furry dogs have begun to suffer from allergies, overweight and cancer.

In fact:

Studies indicate that currently 1 in 4 dogs and 1 in 3 cats suffer from cancer .

It is estimated that more than 50% of dogs and cats are overweight or obese.

The life expectancy of dogs and cats is decreasing

Dogs and cats have serious tartar and gum problems at a very young age and end up losing their teeth.

The CRU revolution was born to fight this situation based on fresh and natural products mixed in the necessary proportions, following the principles of the BARF diet and our method to maximize the health potential of your furry friend.

CRU is a 100% natural diet, without grains, ultra-processed or additives for dogs and cats.

Nature is wise, in fact, the perfect diet for our furry dogs has existed for thousands of years. In the 1980s, Dr. Ian Billinghurst gave it the name BARF (Biologically Appropriate Raw Food) or ACBA, currently also known in the veterinary world as RMBD (Raw Meaty Bone Diet) or DCHC (Raw Meaty Bone Diet). based on Meaty Bones), which resembles the diet they would have in their natural state and on which we base the CRU diet.

We prepare a balanced mixture of meat, meaty bones, organ meats, fruit and vegetables in the proportions they need; eliminating all ingredients that do not contribute anything to your body and thus maximizing your health potential.

This brings great benefits to the furry ones that are observed in a matter of days. We work hard to improve their quality of life through proper nutrition and thus reduce the need for veterinary visits or long-term medication treatments.

Before After

The CRU method to give your furry more years of life:

(Based on the principles of the BARF diet)

What does CRU Food provide?


Increases the level of energy and vitality


Improves the quality of skin and hair


Reduces the appearance of tartar


Reduces body and stool odor


Improves bone quality and reduces inflammation


Positive attitude and general well-being


Helps maintain ideal weight and muscles


Increases hydration levels

To revolutionize is to go against what is established and at CRU we believe that, if we eat healthy and natural, they can too.

Food is key to a long and healthy life, with our faithful friends it is no different.

That is why through our CRU Method, based on the principles of the BARF diet, we have designed and prepared menus following the diet that nature created for them.

So that you can give more years of life to your furry friend and you can share more endearing moments together.



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