La fundadora y su querido Quijote

Our history


CRU was born in Barcelona at the end of 2017 with the intention of creating a reference brand for people who love dogs and cats.

There was no brand that offered natural food for dogs and cats with the standards of service and quality that we wanted and in line with the lifestyle we lead with our furry friends, so we decided to create it.

At CRU you will find everything your dog or cat needs following the highest standards of quality and values.

We produce 100% natural food based on a raw diet and select the best products for daily life with your furry friend.

We only work with natural products and companies that work for a better world.

Our furry dogs are one of the family and we want to give them the treatment they deserve.

GOOD NUTRITION IS THE GREATEST GESTURE OF LOVE.

CRU y su filosofía

Filosofía CRU


Natural y sin secretos, así es CRU.

En CRU apelamos al sentido común, a que menos, es más. Creemos que la naturaleza es sabia, por lo que sólo necesitábamos observarla para determinar la mejor dieta para nuestros peludos.

CRU, además de crudo, significa Conscious Raw Universe y es que todo lo que hacemos lleva unos valores muy claros detrás. Hemos seleccionado y diseñado nuestros productos con el mayor mimo posible hacia nuestros peludos y al planeta en el que vivimos.

Intentamos que nuestros procesos sean lo más sostenibles y eficientes posibles, y trabajamos para conseguirlo.

Desde octubre de 2020 hemos logrado reducir en casi un 50% el uso de porexpan en nuestros envíos, garantizando siempre la mayor calidad posible y el mejor servicio.

The family


The CRU revolution begins with Quixote and Sandra.

Life has led me to be very aware of the importance of good nutrition and the use of quality products, but I had never considered the same for my dog, beyond the bags of dry food that for many years have been the “dog food” that we all know.

Quixote was a French bulldog who used to suffer from skin allergies and digestive problems, and he also looked at the feed with very little enthusiasm. After a year of comings and goings from the vet, I discovered the world of raw natural food and in less than a month we had him in top shape, in perfect health and enjoying life as only a dog knows how to do!

Thanks to him and that experience, our lives changed forever.

I researched, tested and even studied nutrition for dogs... and together with a friend, we decided to share it with people like you, so that more furry dogs can enjoy a longer, healthier and happier life.

After much preparing menus at home for Quijote and his furry friends, I saw that the biggest problem in changing the diet of our dogs and cats was the time, space and training that doing it at home required, so we decided to create CRU.

With the help of nutrition experts and the best suppliers in the country, we create the food that your furry friend deserves, ready to receive at home, defrost, serve and enjoy the benefits. Real and uncomplicated.

“We believe in better nutrition and quality of life for our faithful friends, they fill us with infinite love and are part of our families. “We want a lifestyle that we can share with them and in line with the world we believe in.”

Will you join our revolution?


Quixote crossed the rainbow last October 2023, leaving this great legacy with us.

I hope all dogs and cats are as loved and have as great a life and with as good food as yours.

Always in our hearts little Quijo, nothing is the same without you.

CRU Mano y pata una sobre la otra

Cambiemos la vida de otros peludos


Invita a tus amigos y haz que muevan la cola de alegría.

Conoce todos los detalles de nuestro plan de afiliados y comienza a correr la voz.

CRU Quijote dentro de la caja

Sé parte de CRU


¿Te sientes identificad@ con nuestra filosofía?
¿Tienes una tienda o un centro veterinario?
¿Eres nutricionista o criador?
¿Quieres cambiar el mundo ayudando a mejorar la vida de miles de peludos?
¿Puedes aportar cosas interesantes a nuestro equipo?
¡Queremos saber de ti!

Buscamos colaboradores muy guau y miau para ampliar nuestra familia.